Piyawat Apichaipaiboon
Digital Marketing and Training Director
Experienced social media expert specializing in the creation and management of social media strategies and campaigns for retail businesses. Proficient in utilizing multiple social media channels, including Facebook, Twitter, Line Official Account, and YouTube, to build successful strategies that increase brand awareness, promote customer engagement, and drive web traffic and conversions.
With a degree in Digital Media Technology and extensive work experience, I understand target audiences and how to leverage digital channels for effective marketing.
Experience
Senior Digital Marketing Officer, AIS & LearnDi (2022 – Present)
Manage social media strategies and campaigns for AIS Academy and LearnDi.
Develop content, oversee ad campaigns, and analyze performance data.
Conduct training on digital marketing and generative AI.
Create training programs and internal branding initiatives.
Online Marketing Supervisor & Senior Officer, COM7 Co., Ltd. (2016 – 2022)
Managed social media channels and advertising for Studio 7.
Created content and planned campaigns to boost engagement and sales.
Coordinated with Apple’s regional marketing team.
Analyzed digital performance and optimized media strategies.
Teaching Style
A blend of demonstration and workshop-based learning, encouraging hands-on practice and active participation to enhance skill development.
Taught Curriculum
Mastering Generative AI for Enhanced Work Productivity
Canva Mastery: Design Essentials
Generative AI for Marketing